VISION

VISION

ONE432 is an "Equal Share" Design Philosophy by Ammar Belal, a professor at Parsons School of Design, that embodies an unprecedented standard of Equality, Transparency and Responsibility within the fashion industry.

ONE432 is an "Equal Share" Design Philosophy by Ammar Belal, a professor at Parsons School of Design, that embodies an unprecedented standard of Equality, Transparency and Responsibility within the fashion industry.

IMPACT

Unlike other social impact brands that donate product, ONE432 shares

50% of the ACTUAL NET PROFITS

from each unit sold, with its female artisans and educating a child in Pakistan. 

DESIGN

The ONE432 “Jutti” is a 21st-century reimagining of a 400-year-old craft from Punjab;

A handsewn, fully symmetrical shoe with

“No LEFT and No RIGHT”

that adapts to the unique shape of every foot. 


IMPACT

Unlike other social impact brands that donate product, ONE432 shares 50% of the ACTUAL NET PROFITS from each unit sold, with its female artisans and educating a child in Pakistan.

DESIGN

The ONE432 “Jutti” is a 21st-century reimagining of a 400-year-old craft from Punjab; A handsewn, fully symmetrical shoe with “No LEFT and No RIGHT” that adapts to the unique shape of every foot. 

STORY

Ammar’s spent his childhood between Boston, Geneva, and Lahore, before moving to Pakistan permanently to start his menswear label. The next 10 years saw Ammar Belal Menswear grow to be a premier lifestyle brand with Ammar winning national design awards for “Best Emerging Talent”, “Best Original Song” and “Best Menswear”. The retail success of his namesake label left Ammar wanting to explore new challenges beyond a corporate empire and reevaluate a personal identity focused on community. 

Ammar was the first individual from South Asia/Middle East region to be offered a place in the prestigious Parsons MFA Fashion program, where he conceived ONE432, and was recruited to teach straight after his New York Fashion Week debut. His trans-disciplinary narrative as a Professor of BFA Fashion (Senior Thesis) with BBA Entrepreneurship (Design & Mgmt.) is part of an evolving vision to explore the harmony between Fashion, Critical Awareness, and Social Impact. Along with teaching at Parsons School of Design, Ammar continues to design for a few key patrons of his eponymous custom menswear label in New York.